Tuesday, May 22, 2007
Doctor, it's worse than we thought!
Today Yahoo links to this discussion of the frozen drinks of summer. There have been a lot of articles about the sweet, sweet nutritional disaster that is Frappuccino. Starbucks posts their nutritional information online, but the information is presented in a more reader-friendly format here.
However, I wasn't prepared for drinks that manage to pack more calories than the Frappuccino into a 16 oz cup. Consider the Dairy Queen Peanut Butter Malt: 15 oz, 870 calories, and 46 grams of fat. That's basically like eating an entire stick of butter, or a pizza dinner.
Back to Starbucks: It seems like no one who's done a little nutritional research on the 'bucks would think that health food is sold there. But to me, Starbucks still projects an image of health. You know, with the feel-good quotes on the cups and the cushy chairs and the soft music and the fair-trade coffee (actually, they may publicize fair-trade coffee, but they don't serve it unless you specifically request it, and sometimes not even then).
(Edited because I've been thinking about this and have a better way to say what I mean.) Starbucks pulled off a huge marketing magic trick. They set up the atmosphere of the shop to contain all the symbols of health-seeking yuppies. 90% of their food and drink is not health-promoting, but because all the symbols are there, people think what they're eating and drinking (including that 438-calorie chocolate chip cookie) isn't that bad for them.
Does anyone else have thoughts on this?